Project Overview

With a crowded digital space and rising ad costs in the UAE, businesses need more than “ads”—they need a smart strategy. For this client, we developed a performance-driven marketing blueprint covering everything from targeting to testing. We balanced paid campaigns, content funnels, and audience personas to engineer sustainable growth.

Objectives

• Identify key buyer personas and local market segments
• Develop a multi-channel strategy (Google, Meta, TikTok)
• Improve lead quality while lowering CAC
• Design a campaign playbook for internal teams

Scope of Work

• Market Research & Competitive Positioning
• Channel Strategy & Funnel Mapping
• Paid Media Roadmap (TOF/MOF/BOF)
• Landing Page Optimization Guidance
• Monthly KPIs + Growth Plan

Results

This strategy unlocked a 3X increase in ROI from digital ads, higher lead-to-sale conversion rates, and a scalable framework to support future campaigns.

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