works

Brand Identity

This brand identity transformation empowered the client to launch confidently in both Arabic and English markets across the UAE and GCC. The result? A professional, trustworthy image that improved brand recall and boosted engagement on both digital and offline platforms.

Client • 

Will Walters

Category • 

Branding

Date • 

December 8, 2025

Project Overview

In a market as diverse and brand-conscious as the UAE, your identity isn’t just a logo — it’s your business's first impression. We helped this client develop a full-spectrum brand identity rooted in strategic storytelling and cross-cultural relevance. Our goal was to create a recognizable, future-ready image that works across digital, print, and real-world experiences.

Objectives

  • Develop a bilingual brand system (Arabic + English)
  • Position the brand to stand out in a competitive industry
  • Ensure consistency across marketing, packaging, and social presence

Scope of Work

  • Logo and Icon Design
  • Color Palette, Typography, and Brand Elements
  • Social Media Kit and Brand Applications
  • Brand Guidelines Manual
  • Brand Adaptation for Arabic Localization

Results

We delivered a brand system that is visually consistent, emotionally compelling, and strategically aligned — giving the client a unified identity ready for both UAE and global expansion.

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